De Keijzer AdvisorySTETTEN SH

Independent senior advisor · Business and IT transformation

Large transformations, steered by someone who has run them.

John de Keijzer, former CIO of Fastweb and Swisscom technology leader, advises boards, CEOs and CIOs one to two days a week.

Why John

Three seats at the table. Most advisors have sat in one.

In 35 years in telecom technology, John has built software for operators, sold to them, run technology inside one, and carried a CIO's accountability through a national merger. He knows how a transformation looks from each side, and where it usually goes wrong.

The vendor

Tandem, Sun and HP

Telecom software architect, creator of Sun's JAIN programme for Java telecom standards, and director of HP's Communication & Media Solutions business in Western Europe.

The operator

Swisscom

Head of Enterprise Architecture & Technical Strategy, then ten years running the Development unit for IT, Network & Innovation at Switzerland's largest operator.

The CIO

Fastweb + Vodafone

IT lead for the merger preparation, then CIO and Executive Committee member of the combined Fastweb + Vodafone in Italy.

Who it's for

CIO-level judgement, without a full-time hire.

CEOs and boards

An experienced, independent view on a transformation, a programme at risk or a major technology decision.

CIOs and IT leadership

A sparring partner and coach who has done the job, for the decisions and moments that matter most.

Technology and service providers

A buyer's view of what operators value and how they decide, from someone who has sat in the CIO's chair.

Services

Four services, all delivered personally by John.

No junior team and no subcontractors. Recommendations are not tied to a product or a delivery contract.

Transformation advisory

Strategy, roadmap and governance for large business and IT transformations: post-merger integration, BSS/OSS and IT modernisation, cloud, API and DevOps. Includes board-level sparring and independent second opinions on IT plans and technology risk.

For CEO, board, CIO

Programme review and turnaround

A health check of a programme that is stalling or over budget, a clear go, fix or stop recommendation, and a recovery plan. Can continue as an interim steering role.

For Programme sponsor, CEO

Executive coaching

One-to-one coaching for CIOs, IT leadership and sales leadership teams, from a peer who has carried the same accountability.

For CIO, executive and sales leaders

Advisory for technology providers

An operator's-eye view for software vendors and integrators: what telco buyers value, how they decide, and how to sharpen propositions for them.

For Vendor and integrator leadership

How it works

Senior time when it counts, in a format that fits.

ModelTypical scopeCommitment
Retained advisorOngoing sparring, steering committees, executive meetings1 day a week, flexing to 2 when needed
Focused assignmentProgramme review, health check, strategy or due-diligence inputA few weeks, fixed scope
Interim supportTemporary senior leadership in a CIO office or transformationBy agreement
  1. Intro conversationFree, no obligation. What is at stake and whether John is the right fit.
  2. Short diagnostic1–3 days of interviews and document review.
  3. ProposalScope, cadence and fee, agreed in writing.
  4. EngagementRegular working rhythm with a monthly review of results.

Experience

From telecom software to the CIO's chair.

  1. Founder and Managing Director

    De Keijzer Advisory, Stetten SH

    Independent executive advisory and coaching.

  2. CIO and member of the Executive Committee

    Fastweb + Vodafone (Swisscom group), Milan

    Accountable for IT strategy and governance, architecture and security, infrastructure and workplace, corporate IT systems, and data, analytics and AI, including generative AI assistants taken into production.

  3. IT Lead, Fastweb and Vodafone Italia pre-merger integration

    Swisscom, Zurich and Milan

    Prepared the integration of all IT systems and processes: risk analysis of both IT estates, a joint five-year IT strategy, synergies and TSA planning, and the day-one IT organisation.

  4. Head of Development IT, Network & Innovation

    Swisscom, Bern

    Member of the senior management team in IT, Network & Infrastructure. Moved development from bi-modal IT to a fully continuous DevOps model in 2020 and embedded BizDevOps at scale.

  5. Head of Enterprise Architecture & Technical Strategy

    Swisscom, Bern

    A driving force behind the network and IT modernisation strategy built on three waves: All IP, Agility and Cloud.

  6. Director Sales and Delivery, Communication & Media Solutions

    HP, Greater Western Europe

    Full P&L responsibility for a business of more than USD 40 million, after leading the Benelux business.

  7. Business Development, then Senior Manager Software Engineering

    Sun Microsystems

    Created the JAIN programme for Java telecom standards with more than 100 partners, then led international engineering teams across Europe, the US, India and China.

  8. Software Developer and Architect

    Tandem Computers

    Telecom software for major operators: intelligent networks, SMS, call centres and voice response.

  • Post-merger IT integration
  • IT and BSS/OSS modernisation
  • Enterprise architecture
  • DevOps and agile at scale
  • API platforms and digital ecosystems
  • Vendor and partner management
  • Data and AI in production
  • IT governance and security architecture
  • Leading large IT organisations

Reference cases

Programmes John has been accountable for.

Integrating the IT of two national operators

Context
Swisscom acquired Vodafone Italia and combined it with Fastweb, creating a large converged operator in Italy.
Role
Swisscom's IT lead for the pre-merger integration, then CIO and Executive Committee member of the combined business.
Work
Risk analysis of both IT estates, a joint five-year IT strategy with the business units and network, synergies and TSA plans, and the day-one IT organisation.

Source: Swisscom

31 Dec 2024Acquisition completed
≈ EUR 600mAnnual run-rate synergies targeted

Turning a telco's IT into a digital platform

Context
Swisscom moved from traditional telco revenue towards a digital, API-based business model, opening its capabilities to partners and channels.
Role
Head of Development IT, Network & Innovation.
Result
A growing API platform that delivered savings and new revenue.

Source: Google Cloud case study

159APIs in production
70Consumer applications served
≈ 500mAPI calls a year

DevOps at scale in network operations

Context
Operations software had to keep pace with faster market change. Swisscom moved from bi-modal IT to a fully continuous DevOps model in 2020 and a digital OSS.
Role
Head of Development, owner of the joint development partnership with Netcracker.
Aim
Agile, DevOps and CI/CD built into operations software for quality, stability, speed and lower cost of ownership.

Source: Business Wire, 2020

2020Partnership extended
CI/CDBuilt into operations software

Modernising customer experience, CRM and billing

Context
Customers expected every touchpoint to be easy, seamless and personal. Swisscom rebuilt its customer journeys with Accenture.
Role
Head of Development, leading the programme on the Swisscom side, and in 2023 the extended partnership with Oracle and Accenture for CRM and billing.

Source: Accenture newsroom, 2018

2018Programme launched
2023CRM and billing partnership extended

About

Portrait of John de Keijzer, arms crossed, in Bern
John de Keijzer is the founder of De Keijzer Advisory. Until 2026 he was CIO and Executive Committee member of Fastweb + Vodafone in Italy, after leading the IT preparation of the merger. Before that he spent fourteen years at Swisscom, heading enterprise architecture and technical strategy and then the Development unit. Earlier he worked for Tandem, Sun Microsystems and HP. An engineer with an MBA from Utrecht University, he is Dutch, lives in Switzerland and works in English, German and Dutch.
35 years in telecom and IT 14 years at Swisscom group 4 companies, vendor and operator side

Away from workJohn is a certified RYA Yachtmaster Ocean, an RYA instructor for the Day Skipper course, and a keen fisherman. Long passages at sea teach the same things large programmes do: prepare well, read the conditions, and keep a calm crew when the weather turns.

Contact

Let's talk about the transformation in front of you.

Book a free intro call. A short conversation is usually enough to see whether John can help.

Email

john@dekeijzer.ch

Phone

+41 79 875 96 77

Address

Chlosterstrasse 5
8234 Stetten SH, Switzerland